Let us first say thank-you for all of the users that have frequented this site since it began in about 2005.  The ETF market has changed significantly through that time, and our user base has grown as well.  If you want the short version, you might skip to “The Way Forward” below.  Otherwise we’ll include some background.

Our goal with this site was to make most information available for “free”, supported by advertising.  That is probably because we’re cheap and don’t like subscriptions, but we also don’t like abusive advertising so we have stressed to our ad network to only show acceptable ads. Continue reading →